英语翻译Hello,Keywords are the search terms (words or phrases) w

英语翻译
Hello,
Keywords are the search terms (words or phrases) which trigger your ad,and they are critical to the success of your AdWords advertising.This email explains how you can choose the most effective keywords,assess your keyword performance and how this affects the amount you pay.
Top tips for great keywords
A great keyword is:
Ideally,2-3 words long
Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
Directly related to the text in your ad
Directly related to the page your ad links to (specified by the destination URL)
What keywords should I choose?
First,look at your website content and write down every word,word combination or phrase that describes each category of your business.This is the starting point for creating your keyword lists.
Include all brand and product names as well as plurals,synonyms and alternate spellings for each word or phrase.Capitalization does not matter.Take out keywords that are very generic,irrelevant,or obscure.
Then,group your keywords into close-knit themes and create a new ad group for each theme.Put your keywords into these new ad groups.For example,if your campaign is for digital cameras,you can group together mini digital cameras in one ad group and SLR digital cameras in another.
Quality score relates to how relevant your ads and keywords are to searches on Google,which is determined by a number of things,including your CTR
Find out more about how keyword bidding and quality can affect your ads.
If you'd like more information about keywords,you can find all this and more in the online AdWords Beginner's Guide.
Sincerely,
Laura
The Google AdWords Team
P.S.Next week we'll cover everything you need to know to write eye-catching ad texts!
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