1 What is 'the marketing mix'?

1 What is 'the marketing mix'?
1 What is ‘the marketing mix’?
The marketing mix consists of ‘the four Ps’: providing the customer with the right (21) p at the right (22) p , presented in the most attractive way ((23) p ) and available in the easiest way ((24) p ).
2 What is ‘a product’?
A product is not just an assembled set of components: it is something customers buy to (25) s a need they feel they have. The (26) i and the (27) d of the product are as important as its specification.
3 What is ‘price’?
The product must be priced so that it (28) c effectively with (29) r products in the same market.