Using the concept of product development process you have le

Using the concept of product development process you have learnt in the product planning and Management topic; develop a new financial product for the bank.Provide reasons why should the bank commercialize the product you have just developed?
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weiyixuan 幼苗

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just offer you some points about this essay. by MW以观沧海
Considering the increasing demand of entertaiments and travelling, I hereby indroduce the new insurance of "life quality insurance". Have you seen so many people going to certain shops to earn their airmile points? Have you ever heard friends talking about their family could not share the holiday together? Yes, they are all about our "life quality". To making our customes feel satisfied and have the better life (which incresce the feeling of satisfaction) could be the main point of these new kind of long term insurance. I will show all the detaild as follows.
1.Creativity
According to the reports, many people nowedays live under high presure. I am sure most of them will be happy to have a trip or join some fitting club.Maybe learning a new skill could be included. But not every body can do whatever they want to do . Sometimes they do not have enough saving. Sometimes they will lose their jobs if they just leave them. So how could we creative a new insurance that can offer a group based whole benefit insurance using the sourses we already have and get most customers involved, is my key thougt.
2.Defining the Concept
To turn my idea into a real business opportunity and determine the necessary investment and expected return, I have a lot of work to do. What is the market potential? Is it technically feasible? What are the timescales? How will it effect existing products? How will the competition react? And so on. On this information the decision to go ahead and invest will be made. Here we go. After I decided the basic form of this insurance,I did huge marketing reacerch.(add your own words here)
3Developing the Concept
In all terms of finance,the key is that perceived customer needs are translated into a possible solution to these needs. In reality the design or development of the product or service will continue into subsequent stages as the product or service is refined to the point that is released to the market. Baesd on these, I would like to say.(add your opinion here. I can offer my idea, but I can not finish the whole essay for you, you know?)
4Testing and Finalising the Concept
Then we have to considering about the sales, customer, manufacturing and support organisations which can test and modify the product.
.(design a customer reserch sheet here, it will work)
5Full Product Launch
This is probably one of the most difficult and expensive stages. It includes developing the market, the correct sales channels, ramping up the volume of business and supporting the product.I will explain most of them as following and hope you could give some suggests.(design a line picture or something else here,then you do not need to write them down. that saves time)
6Managing the Life Cycle
At this point there may not be enough time for new products to be developed. But imaging the life cycle which could happen is also a way of doing the whole project better. So my insurance life cycle would be type A. or type B.
All in all, I will go on working to think further about my idea of "life quality insurance" and to make sure it could be as sucssesful as I disgussed here.
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done, by MW以观沧海
ps: run your spell checker, I did not pay attation on spelling^^
Good luck and merry Christmas

1年前

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