英语翻译The author’s develop and test a theory of how public ser

英语翻译
The author’s develop and test a theory of how public service advertisements function to induce helping responses.Building on Lazarus's general theory of emotion and adaptation,they hypothesize that public service ads designed to reduce the incidence of child abuse stimulate negative emotions; these,in turn,lead to empathic reactions and end with the decision to help.Two field experiments are conducted to test the theory.
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