雨夹雪156
幼苗
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Guidelines for Trade Fair Participation
Participation in a trade fair takes a huge amount of planning and organising.The following guidelines are meant to provide a general overview of the preparation involved.
Setting objectives
Trade fair objectives should be decided during the medium-term corporate planning and should have clear business and marketing objectives.Trade fairs as multifunctional dialogue instruments make it possible to focus on communication objectives.However,it is necessary to formulate objectives clearly so that success can be measured (e.g.sales,number of contacts,number of potential customers identified,number of new customers acquired,level of communication achieved ).
1年前
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