锋行天下爱我ff
春芽
共回答了15个问题采纳率:100% 举报
Along with the information technology widely used in the field of Commerce, e-commerce, new business models emerge as the times require, led to profound changes in the enterprise marketing mode, it brings a new broad market environment at the same time also increase the competitiveness of enterprises. More and more enterprises realize product centered traditional marketing mode to customer centered new marketing model, the customer has become an important resource of the enterprise profit and competitive advantage. However, the study found that, even if the enterprise is very good to meet customer needs, but the profit is not satisfactory, it is because there are many types of customers, some customers can bring some profits, but eroded the cost of enterprise, so the enterprise must correctly choose the customer, in order to achieve its purpose of profit. Therefore, the new marketing customer value analysis has become an important topic in the research field of economics, the theory of customer relationship management, it is enterprise according to the customer's choice of reference guide. Based on the new customer marketing value analysis as the research direction, through actual investigation and case analysis, the new customer marketing strategy.
1年前
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