英语翻译摘要：了解消费者心理特点是科学制定营销策略的基础,一个适合中小型玩具企业的营销策略是提高其市场竞争力的一个重要因

Synopsis/Abstract:
Understanding of consumers' psychological traits is the basis for scientific development of marketing strategies. The suitability of marketing strategies for small and medium toy industry represents one of the vital factors in enhancing its competitiveness.
This research will focus on small and medium toy industry, by making on-site visits and studies, as well as face-to-face interviews through questionaires. The data obtained from the research on consumers psychology will then be studied and analyzed. Its findings will become the basis for making suggestions to improve the marketing strategies of the toy industry, with a view to achieve a more comprehensive development.