一道英语阅读题Tom’s original scheme for a team of critics for the a

一道英语阅读题
Tom’s original scheme for a team of critics for the arts "never took off".It was a good idea,but we didn’t get together as planned and so everything was done by phone.It turned out,too,that the general public out there preferred to associate a reviewer with a single subject area,and so I chose film.
引号里never took off 的意思 wasn't put into pratice 为什么?