英语翻译M&S’s technology teamis creating a big data strategy in
英语翻译
M&S’s technology teamis creating a big data strategy in partnership with other business divisions to work outwhat areas the retailer will focus on first.
“Instead of sending blockemails out with offers such as 10% off to all customers all day,the idealwould be to send an email saying,‘We know you bought two of these a couple ofmonths ago,so here is a discount if you buy a third product now,because youtend to get two every couple of months’,” says Stein.