英语翻译Internet based technologies have had aprofound effect on
英语翻译
Internet based technologies have had aprofound effect on direct marketing initiatives.Email,for instance,can bedirected to a specific consumer.Firms use email to inform customers of newmerchandise and special promotions,confirm the receipt of an order,and indicatewhen an order has been shipped.Currently available technologies also meanhandheld devices can function as a payment medium:Just tap your cell phone,and the transaction occurs in much the same way it occurs with credit card.
The increased use of customer databases hasenabled marketers to identify and track consumers over time and across purchasesituations,which has contributed to the rapid growth of direct marketing.